Question: 1. When people are frustrated with a problem and are trying to discuss it via a lean medium such as online postings, emotions can sometimes

1.

When people are frustrated with a problem and are trying to discuss it via a lean

medium such as online postings, emotions can sometimes boil over. You've been

monitoring a conversation between a representative for one of the companies that

uses Get Satisfaction and one of its customers. Over the past couple of days, their

online conversation has turned into an ugly argument, with accusations of

incompetence and even dishonesty flying back and forth. Although the situation

doesn't involve Get Satisfaction directly, you think it reflects poorly on your

company because the dispute is taking place in full public view on your website

and it certainly isn't doing anybody any good to let this "flame war" keep raging.

What is the best way to handle this situation?

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