1. When performing a competitor analysis, the firm gathers data to understand all of the following except:

a. Competitors' assumptions about the industry

b. Competitors' future objectives

c. Competitors' current strategy

d. Competitors' past performance

e. Competitors' strengths and weaknesses

2. In the SFAS, the "How important to the industry" column is scored from

a. 0 to 1, but the column's numbers must total to 1

b. 0 to 1, with a maximum total of 10

c. 0 to 1, and it doesn't have to add up to anything.

d. 1 to 5, with a maximum of 25

3. The SFAS Weighted score

a. Is the most important part of the SFAS because it adds up all the numbers

b. is only meaningful because the sum of the column shows your evaluation of how well the company is doing

c. is totally meaningless.

d. is politically incorrect because it hurts the last column's feelings.

4. After completing your SFAS, how can you tell which factors MUST be addressed in the rest of your business plan (term paper)?