1. When pre-existing research that was done by a third party is leveraged, that is an example of...?

Question 1 options:

	Back up research
	Tertiary research
	Primary research
	Secondary research

2. A formal, logical explanation of some event that includes predictions of how things relate to one another can be referred to as a...?

Theory

Research outline

Research objective

NOne

3. Applying a phenomenological technique requires the participant to...?

	Imagine themselves as the president of the brand
	Tell a story about an experience they had
	Categorize brands based on perceptions
	None of the above

4. If a researcher wants to try and have a mix of qualitative and quantitative research, which of the following is the best method...?

Online community

Shop alongs

focus groups

none

5. Loyalty programs central function is data(true or false) 6. When secrecy is a major concern, it is generally better to?

Pro-source the research

Outsource the research

In-source the research

Ex-source the research

7. A client wants to provide feedback to their organization about how they are doing over time on key brand metrics. What type of research should they perform?

A. TPM research

B. Advertising research

C. Performance research

D. Feedback research 8. When a cause is neither necessary nor sufficient to bring about an effect, it is referred to as...?

Absolute causality

Conditional causality

Dependent causality

Contributory causality

9. Which of the following is a source of error in research?

	Focusing on the wrong issue
	Poor or amateur data analysis
	Biased sampling methods
	All of the above