1. When products or services are first introduced into a market, they are often marketed as...

 

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1. When products or services are first introduced into a market, they are often marketed as innovative and sold at a premium price. Once the product or service becomes established in a market, how is it typically positioned to differentiate it from the competition? (5 marks) 2. Elaborate your above answer with an example. Please explain the example. (5 marks) 3. An organization has positioned its product as the lowest priced in the market. • What is the rationale for positioning as lowest priced product? (2 marks) • Now, it is struggling to maintain this position because of the rising cost of materials. ■ What solutions to this challenge could the organization explore? Please list 2 strategies. (4 marks) Why do you think your strategies will work? (4 marks) 1. When products or services are first introduced into a market, they are often marketed as innovative and sold at a premium price. Once the product or service becomes established in a market, how is it typically positioned to differentiate it from the competition? (5 marks) 2. Elaborate your above answer with an example. Please explain the example. (5 marks) 3. An organization has positioned its product as the lowest priced in the market. • What is the rationale for positioning as lowest priced product? (2 marks) • Now, it is struggling to maintain this position because of the rising cost of materials. ■ What solutions to this challenge could the organization explore? Please list 2 strategies. (4 marks) Why do you think your strategies will work? (4 marks)

Answer rating: 100% (QA)

1 Once a product or service becomes established in a market it is typically positioned to differentiate it from the competition by focusing on various factors such as Quality Emphasizing superior qual... View the full answer