1. When Tesla first introduced its electric car, it decided to serve those with high incomes and were environmentally conscious unlike Nissan, which had different kinds of cars for many segments. Tesla was doing:

a. product positioning

b. product differentiation

c. market segmentation

d. target marketing

2. Hermes sells handbags that range from $10,000 to $1,000,000. It justifies its high prices by saying its product is unique and better because it is made from one whole skin unlike other luxury bag makers who uses pieces of skin from several animals to make their bags. Buyers think that the Hermes bag is worth buying. In fact, there is a waitlist for some bags. Which concept does this illustrate?

a.	product positioning

b.	product differentiation

c.	market segmentation

d.	target marketing