1. When testing headlines, why are first reactions so valuable?

2. List four types of digital marketing professionals that are commonly part of content

3. Give four examples of CTAs. (4 points)

4. What are three variables that could be tested in headlines? (3 points)

5. Strong digital marketing content should be designed for the audience, goals, and channels. For each one, briefly describe what that means and give an example of how content is designed for that aspect. (6 points) A. Design for audience: Example: B. Design for goals: Example: C. Design for channels: Example: