1. When undergraduate students are trying to determine which university to attend for a master's program, they know that it is very important for their future and they know that there are a wide variety of universities that they can choose from. In this situation, what purchasing behavior would the student be in?

Complex purchasing behavior

Purchasing behavior that reduces dissonance

Variety Seeking Purchasing Behavior

Habitual purchasing behavior

2. When choosing her next vacation destination, Jocelyn is all about having a fun and relaxing time while traveling. Her concerns about having fun while she travels would relate to what type of perceived or real risk?

Performance risk

Social risk

Financial risk

Risk of sunburn

3. Which form of marketing traditionally has a less personal relationship between the company and its customers?

Business-to-consumer marketing

Business-to-business marketing

Consumer-to-consumer marketing

4. When county market grocery stores run out of Coca-Cola sodas, county market purchasing agents automatically order more Coca-Cola directly from the manufacturer without discussing it with management. This would be an example of what type of purchasing situation?

Direct buyback

New purchase

Modified buyback

5. The Portuguese market demands the best and cheapest wine possible, whether it is a red wine, a white wine, a green wine or a sparkling wine, it does not matter if your wine is good and cheap. This has helped the Portuguese wine industry gain a competitive advantage over its international rivals. This would be an example of which part of Porter's National Diamond Framework?

Demand Conditions in the Domestic Market

Strategy, structure and rivalry in the domestic market

Factor conditions

Related and supporting industries