Question: 1. When would it be feasible and advisable for a global company to centralize the coordination of its foreign market distribution systems? When would decentralization

1. When would it be feasible and advisable for a global company to centralize the coordination of its foreign market distribution systems? When would decentralization be more appropriate?

2. Compare domestic communication with international communication. Explain why 'noise' is more likely to occur in the case of international communication processes.

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