Question: 1) When would it be prudent for an organization to use e-coupons? When would it be detrimental? 2) Many businesses find that there are a

1) When would it be prudent for an organization to use e-coupons? When would it be detrimental? 2) Many businesses find that there are a large number of customers, and that number is rising, that will look for coupons online even when they are planning to buy the product at full retail price. In other words, the coupon is not helping to close the sale, it just acts as a revenue loss for the company. Is there anything a company can do to avoid such losses while still enjoying the benefits that an e-coupon can bring?

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