1. Which attitude function relates to a person forming a product attitude because of what the product says about them as a person?

A. Ego-defensive function

B. Value-expressive function

C. Utilitarian function

D. Knowledge function

E. ABC model function

2 . Which commitment to an attitude reflects the lowest level of involvement, where attitudes are superficial?

A. Internalization

B. Compliance

C. Identification

D. Loyalty

E. Cognitive consistency

3. Which of the following is an example of the principle of cognitive consistency?

A. I am going to cancel my subscription to Netflix. There are so many wonderful series and programs to watch on the platform.

B. I love my dog. She is so affectionate and playful.

C. Have you tried the pappardelle with duck ragu at Al di La? I never order it; it tastes delicious.

D. I love Samsara perfume. It smells disgusting.

E. I will never buy another Apple product. They are extremely user-friendly and dependable.

4. Promotional strategies that use unconventional means and venues to encourage word of mouth about products, such as pop-up messages where recipients were not expecting to see them, are known as ______.

A. advergaming

B. resonance

C. the martyrdom effect

D. reality engineering

E. guerrilla marketing

5. A study was conducted in a grocery store. Shoppers were given samples of fruit jams in two different situations: In the "limited choice" situation they were able to choose from six flavors, while in the "extensive choice" situation the group had 24 flavors to choose from. In the limited group, 30 percent of consumers actually bought a jar of jam as a result, and a measly 3 percent of those in the extensive choice group did. What phenomenon does this study illustrate?

A. Counteractive construal

B. Self-regulation

C. Purchase momentum

D. Mental budget

E. Consumer hyper choice