Question: 1. Which branding strategy is Hilton using? Why is this appropriate for Hilton? 2. How does the state of competition among hotels indicate where this

1. Which branding strategy is Hilton using? Why is this appropriate for Hilton?

2. How does the state of competition among hotels indicate where this category is in the product life cycle?

3. Is Hilton's product mix deep as well as wide? Explain your answer.

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