Question: 1. Which external factors influence a rm? 2. How should the marketing mix be adjusted from these external factors? Figure 4.1 The Consumer Decision-Making Process

1. Which external factors influence a rm? 2. How should the marketing mix be adjusted from these external factors? Figure 4.1 The Consumer Decision-Making Process INSIGHT QUESTIONS 1.Walk through the decision to purchase a new vehicle using the consumer decision-making process. What insight did you gain from exploring the process? 2. Have you ever experienced cognitive dissonance (buyer's remorse)? If so, what contributed to this? 3, As a marketer, what are some initiatives you can do to guide consumers through the stages of the consumer decisionmaking process efficiently and with reduced levels of cognitive dissonance

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