1. Which major changes in the marketing environment have impacted Canada Post? Below is a table that will help you identify the major factors in the marketing environment and their impact on Canada Post, as described in the case. In Step 1, briefly identify the key trends/facts that are within each of these major factors. There might be one trend/fact or multiple trends/facts within each major factor. In Step 2, think about each trend/fact within each major factor identified in Step I and describe its impact on Canada Post. Finally in Step 3, suggest creative and feasible ideas that Canada Post can possibly implement to take advantage of an opportunity or to guard against a threat as identified in Steps 1 and 2 within each major factors. (75 points) Hint: Steps 1 through 3 have been filled out for the Demographic factors, to give you an idea of how to go about these steps. You may add on to these points for the Demographic factors if you wish. Please use bullet points while filling out the table and ensure that your responses are in black font. 2. Using the same steps as in Q1, identify the facts/trends within the Competitive factor in Canada Post's microenvironment, determine the impact of these facts/trends on Canada Post, and finally suggest and evaluate ideas that Canada Post can implement in response to the opportunities and threats in its competitive environment. (15 points) 3. Now, put yourself in the shoes of a marketing manager at UPS or FedEx and think about the ideas you have presented as your response to Q2. Assuming that Canada Post implements these ideas, how would you suggest that UPS or FedEx respond to these changes at Canada Post and better compete? (10 points)