1. Which of the following is NOT an offensive competitivestrategy? A) Comparative advertising B) First-mover advantage C)...
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Question:
1. Which of the following is NOT an offensive competitivestrategy?
A) Comparative advertising
B) First-mover advantage
C) Offering differentiation
D) Launching a fighter brand
2. The PARTS acronym is used to specify the components of acompetitive game and provide a framework for analyzing that game.The S in PARTS stands for:
A) Segment
B) Strategy
C) Scope
D) Sustainable advantage
4. True or false: Legal protection of trade dress can serve as atype of defensive competitive strategy.
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