1.

Which statement about politically vulnerable products is correct?

Group of answer choices

Any type of product can be vulnerable, depending upon the desirability of the product by the government.

Common food products such as sugar or soft drinks are not likely to be politically vulnerable.

Politically vulnerable products often face no competition locally; this is why they are vulnerable.

The only types of products which are politically vulnerable are those which can affect national security or the safety of the population.

2.

Some countries have regulations governing whether stickers can be used as labels when a product is imported into a country. Such regulations are examples of:

Group of answer choices

nontariff barrier

tariff barrier

free trade barrier

restraint of trade barrier

3.

Suppose that you are a product manager for Campbells condensed soups (these add water). In evaluating new foreign markets, you determine that local water can be of questionable quality. As a result, you may want to post a warning on the soup cans that only bottled water should be added. You would have to test whether people can understand your meaning by gathering 8-12 persons in a small discussion called a/an ____________:

Group of answer choices

depth survey

focus group

autodriving study

depth interview

4.

In the Campbell's soup discussion, you would want to show people actual cans of soup or printed sets of directions, to gain insight into what they would actually do when making the product. In addition, youd want to test what they think your product claims actually mean. You are using the ____________ in your research.

Group of answer choices

local content standard

credulous person standard

meaning of their interpretive knowledge

meaning of their factual knowledge

5.

Campbells is known to test new flavors of soup by providing a commonly acceptable broth, like chicken or vegetable broth, and asking Chinese consumers to try it at home while adding their own ingredients. Why might this approach be successful?

Group of answer choices

Adding local ingredients may increase knowledge of the desired soup.

Soups are only a minor part of the Chinese diet.

Consumers want their soups to be pure, without additives.

Chinese consumers want the product to be just like it is in the United States.