1. Which statement about primary research is true?

a. Primary research is less time-consuming and less expensive to carry out than secondary research.

b.Primary research provides feedback directly rel_{ated to an organization and its needs.}

c. Primary research is generally less useful for your business problems than secondary research.

d.Primary research refers to data collected by others outside an organization.

e. Primary research is free from biases toward preexisting opinions and beliefs.

2. Gowan has been hired by Bailey's Automotive to assess whether the company should air television commercials in the local market. He is planning a study of the relationship between local television commercials and the sales of new vehicles. What is the best way for Gowan to establish a research objective that will address his research problem?

a.Determine how consumers are influenced by the media they watch.

b.Determine the process through which television commercials convince viewers to make purchases.

c.Understand what makes an effective television commercial.

d.Determine how often television commercials result in purchases of new vehicles.

3. Natalie, assistant manager at Bright Gardens Restaurant, is preparing a questionnaire to help her evaluate customer satisfaction. She wants her survey to only include closed questions. Which question should Natalie use?

a.On a scale of 1 to 5, how would you rate your level of satisfaction with your most recent meal at Green Gardens?

b.How would you suggest that we improve our customer service?

c.How would you describe your most recent experience at Green Gardens?

d.What factors influence you while choosing a restaurant?

e.What types of food would you like to see served at Green Gardens?

4. In order to be effective, a consumer survey should contain?

a. answers that appeal to respondents' biases.

b.exhaustive answer choices for each question.

c. questions that cover multiple ideas.

d.leading questions that suggest a correct answer.

e.at least 15 questions.

5.Which type of visual is most effective to display stock prices over time?

a. a table

b. a bar chart

c.a clustered-column chart

d.a line chart

e. a pie chart

6. Elmer is creating a table to show how the company has performed in the past year month by month. The most effective way to make the table easy to understand would be to?

a.use a large number of grid lines.

b.alternate background colors on rows.

c.ensure that each grid line serves a distinct purpose.

d.present comparative data series horizontally rather than vertically.

e. use grid lines on all borders.

7. The ________ of data acquired through secondary research is how well it applies to your specific business problem.

a.biases

b.adaptability

c.relevance

d.relevance

e.reliability

8. Industry publications tend to be?

a.lacking in expertise.

b.biased.

c.less relevant.

d.unreliable.

e. expensive.

9. A drawback of online databases is that they?

a.provide outdated information.

b.contain sparse business-related information.

c.are more expensive than primary research.

d.are not found in university libraries.

e. take time to navigate.

10. Stanley, a sales analyst for G&B Toys, is preparing a report for board members on the company's market share for action figures. Although G&B has retained its spot as the market leader, several competitors have captured a larger share of the market over the preceding year and appear likely to overtake G&B within the next three years. How should Stanley present his findings to the board?

a. Point out how the board is responsible for the company's tenuous market position.

b.Disclose the data fully to foster transparency in the organization.

c.Focus on the company's historical successes to make the board feel good.

d. Tell the board the data is inconclusive and don't share it.

e. Shrink the timeline of his charts to emphasize G&B's current position as market leader.

********ALL***** I don't need any explanations! Please save yourself and myself time!!