1. Which statement best explains the difference between digital interactive and traditional media?

Multiple Choice

• Space on traditional media is unlimited.

• Space on the Internet is vast and inexpensive.

• Digital media is more expensive than traditional media.

• Traditional media provides for greater creative opportunities when compared to digital media.

• Traditional media audiences create and consume content interactively unlike the audiences of digital media

2. Every time Bridget types the words purse or handbag into Google, she encounters ads from Macys and Coach Outlet. These two stores have most likely

Multiple Choice

• developed a creative banner or button ad.

• engaged in behavioral tracking methods.

• joined an affiliated marketing program.

• worked through an ad network.

• purchased keywords.

3. Which statement best describes the opportunity presented by social media advertising.

Multiple Choice

• Advertisers can control their brands more easily with social media.

• Social media advertising lacks immediacy.

• Advertisers using social media can cultivate relationships with their customers and prospects.

• Social media exchanges are rarely misinterpreted.

• Social media allows advertisers to control how its brand is rated by consumers.