Question: 1 . Which steps in the conversion funnel are the most difficult in Drop s user acquisition? Which step is the most important? 2 .

1. Which steps in the conversion funnel are the most difficult in Drops user acquisition? Which step is the most important?
2. What are the pros and cons of each of the three marketing channels (paid social advertising, referrals, influencers)?
3. Would influencer marketing help Drop reach its goals?

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