1- Which type of interviews involves a large number of interviewers and is used to select senior managers? *

a) One-to-one interview

b) Panel interview

c) Group interview

d) Board interview

2- Which of the following is not a part of the distribution strategy for a product? *

a) Advertising

b) Transportation methods

c) Places of sale

d) storages

3- Which of the following is a reason for conducting selection interviews? *

a) Assessing the communication and interpersonal skills of candidates

b) Drinking coffee with the candidates

c) There is no specific reason or benefit

d) Informing the candidates about the companys rules and regulations

4- The time taken between a customer placing an order with a business and when it is delivered is called_______. *

a) Production time

b) Delay time

c) Delivery lead time

d) Distribution time

5- The combination of all the activities involved in the marketing strategy for a product by an organization is called the________. *

a) Marketing force

b) Marketing finance

c) Marketing plan

d) Marketing mix

6- _________ recruitment is filling vacancies by suitable candidates already employed within a business, while as _________ recruitment involves recruiting employees that are seeking work for the first time, are unemployed, or are working for another organization. *

a) Private; Public

b) External; internal

c) Public; Private

d) Internal; external

7- Which of the following is an expected result of brand loyalty? *

a) Switching to rival products whenever price increases

b) Repeated purchases from loyal customers

c) Reduced purchases

d) Brand loyalty has no effect on the business

8- Machinery are considered as an example of________. *

a) Capital goods

b) Services

c) Non-durable goods

d) Durable goods

9- In which stage of the product life cycle do sales and profits peak? *

a) Maturity

b) Decline

c) Development

d) Launch

10- The purpose of ____________ is to ensure employees are selected, used, and developed in the best and most effective ways possible to achieve highest productivity and quality of work. *

a) human resource management

b) product development

c) quality assurance

d) marketing

11- A car company sells economic cars and luxury cars. It is segmenting the market based on______. *

a) Location

b) Gender

c) Income

d) Age

12- Penetration pricing is defined as________. *

a) Setting a low price to encourage consumers to try a new product and build product loyalty

b) Setting a high price to create a consumer perception that the product is better

c) Setting average prices

d) Setting a high price to recover development costs

13- Which of the following is not considered a way a business can use to increase productivity of employees? *

a) Improving the working environment

b) Rewarding employees

c) Punishing employees

d) Training employees

14- Pre-marketing strategy research involves a SWOT analysis, which stands for_______. *

a) Strengths, Weaknesses, Openness, and Teams

b) Strengths, Weaknesses, Openness, and Trust

c) Strengths, Weaknesses, Opportunities, and Threats

d) Strengths, Weaknesses, Opportunities, and Teams

15- ______ costs are costs that can be attributed directly to a specific business activity, function, or product, while as _______ costs are day-to-day running costs of a business like insurance, loan repayments, and office rent. *

a) Low; high

b) Production; management

c) Functional; actual

d) Direct; indirect

16- ________ of demand is the responsiveness of consumer demand to a small change in price. *

a) Increase

b) Price elasticity

c) Decrease

d) Price-ending

17- Marketing communications using mass advertising such as television is called_________. *

a) Between-the-line promotions

b) On-the-line promotions

c) Below-the-line promotions

18- A(n) ________ is a business organization that buys in bulk from manufacturers, and then breaks up the bulk into smaller quantities for other businesses to buy. *

a) agent

b) wholesaler

c) retailer

d) producer

19- Non-monetary rewards may include all of the following except: *

a)Salaries

b) Free accommodation

c) Pension contributions

d) Medical insurance

20- The first stage in the product life cycle is_________. *

a) Development

b) Growth

c) Decline

d) Launch

21- Samir is analyzing data that is already available in the computer system of his supermarket. Samir is most likely doing _______. *

a) Analytical research

b) Primary research

c) Tertiary research

d) Secondary research

22- A washing machine is an example of_______. *

a) Consumer services

b) Non-durable goods

c) Durable goods

d) Raw materials

23- In marketing, the product characteristics include all of the following except: *

a) Price

b) Design

c) Quality

d) Packaging

24- The market for a particular good or service consists of___________. *

a) the physical shops where this product is sold

b) all the producers of that product

c) all the consumers of that product

d) all the consumers and producers of that product

25- Which of the following is not a reason why new job vacancies may arise in a business? *

a) Some employees have left, retired, or been dismissed

b) Change in organizational structure creating new roles

c) Closing down some of the business branches

d) The business is expanding