Question: 1) Who are the current customers/users for SAMSUNG? Include information related to demographics, psychographics and buying behavior, price sensitivity, customer satisfaction, and loyalty. 2) What

1) Who are the current customers/users for SAMSUNG? Include information related to demographics, psychographics and buying behavior, price sensitivity, customer satisfaction, and loyalty.

2) What do the customers buy/use of value from SAMSUNG?

3) What changes can SAMSUNG expect in the future? How can the company/brand better serve its customers?

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