1) Why and How the Code of Conduct is important to Google as the service provider

2) Why and How the Code of Conduct is important to Users of Google services and products

(points form)

Google Code of Conduct: Preface "Don't be evil. Googlers generally apply those words to how we serve our users. But "Don't be evil is much more than that. Yes, it's about providing our users unbiased access to information, focusing on their needs and giving them the best products and services that we can. But it's also about doing the right thing more generally - following the law, acting honorably, and treating co-workers with courtesy and respect. The Google Code of Conduct is one of the ways we put Don't be evil into practice. It's built around the recognition that everything we do in connection with our work at Google will be, and should be, measured against the highest possible standards of ethical business conduct. We set the bar that high for practical as well as aspirational reasons: Our commitment to the highest standards helps us hire great people, build great products, and attract loyal users. Trust and mutual respect among employees and users are the foundation of our success, and they are something we need to earn every day. So please do read the Code, and follow both its spirit and letter, always bearing in mind that each of us has a personal responsibility to incorporate, and to encourage other Googlers to incorporate, the principles of the Code into our work