Question: 1. Why are competitive advantages based on brands, as in the consumer goods industry, often mode important for long term value creation than advantages based

1. Why are competitive advantages based on brands, as in the consumer goods industry, often mode important for long term value creation than advantages based on product quality innovation?

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Why are competitive advantages based on brands, as in the consumer goods industry, often more important for long-term value creation than advantages based on product quality or innovation?

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4. Why are competitive advantages based on brands, as in the consumer goods industry, often more important for long-term value creation than advantages based on product quality or innovation?

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