Question: 1. Why do companies decide to expand vertically (either upstream or downstream)? Discuss a few reasons you think are important or relevant (you may discuss

1. Why do companies decide to expand vertically (either upstream or downstream)? Discuss a few reasons you think are important or relevant (you may discuss the answer in the context of a specific industry if you want to). If possible, try supporting your answer with a real-world example.

2. LOral wants to take Kiehls, one of its beauty and personal care brand in the US, global. Assuming that you are the advisor to their strategy team discuss a few international expansion strategies, along with your rationale, that you can recommend to the company.

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