1- Why does Google do so well in generating advertising revenue? Let's check out a simple tool they offer that is just another example of you and I having access to powerful (and many times free) information that allows the "little guy/gal" compete with big corporations.

How do I know what word to use to describe my product or service? Should I use "Organic", "Kosher", "All Natural", "Non-GMO", "Locally Sourced", "Vegan", or "Vegetarian"?

What are the bigger grocery trends? Is gluten-free a growing trend?

This is an amazing tool-- it allows for you to find where the info is relevant both regionally and internationally. There is so much info doing what I described in the preview-- it combines the quantitative (#) with the qualitative (feelings).

Please head over to the site below and share some examples of what words sell better than others (not my food example above- rather a topic you select that one of your classmates has not posted on please). This tool even breaks down what words are more effective in what cities. Try doing some research on your own.

How do the results you found relate to marketing-- does it help you select the target market, where they are located or any other relevant info?

2-

Some examples of segmenting the market include Hispanic (Mex., Cuban, Puerto Rican), (Men, Lesbians, Bi-Sexual, Transgendered), and Asian (Chinese, Indians, Japanese, Koreans), McDonald's (breakfast, drive-thru, dine-in), or Pro Sports (B2C/individual tickets sales, and B2B/Season Tickets and Luxury Box Suites).

You may have to go walk the dog, go for a drive, or chew some tobacco to come up with an example. I want a business (local, or global) that segments a demographic. Please do some research and share a real marketing effort that segments-- have some data/stats in your example.

No repeats, thanks in advance!