1. Why does Peter Alfandary state that globalization is a myth? 2. How does Peter Alfandary support his view that Village Life still rules? 3. Peter Alfandary provides two primary reasons for the cross-cultural dilemma. What are they and why do they contribute to cultural misunderstanding? 4. How do cultural intelligence (awareness) and global competence help a marker to better communicate a marketing message in another country?

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1 Peter Alfandary argues that globalization is a myth because he believes that despite increased interconnectedness and technological advancements glo... View the full answer