$1.$ Why is a CRM $($customer relationship management$)$ system important?

$2.$ ANSWER This aids in customer retention, ensuring the customers are happy with their experiences. They can keep track of the history of the consumers habits. This helps catering the advertisements to the consumer. As well are making sure the marketing is reaching the right demographic. CRM also helps in the communication aspect, like mentioned about it helps to ensure the consumer is satisfied. Groups can work together to make sure they are creating an experience the customers would like. The groups can share information on the customers as well. It overall helps companies and teams to understand the customers they are selling and marketing to so they can create and tailor everything to them.

$3.$ How does a marketing automation platform help marketers?

$4.$ ANSWER I believe it helps in many ways. One of the ways it helps is keeping it consistent. Often times people look for something $$on time$$ and having an automatic system can ensure people receive it within the time they expect. Sometimes this could be promotional sales, deals of the month, or on sale today. Those are things a marketer can not afford to be late on$.$ It ultimately takes the stress off of the marketer. It also allows the marketers to send information over many different channels and platforms at once. If it was not for this operation it would be very time consuming.

$5.$ Why is reporting so important and what are some ways it is achieved?

$6.$ ANSWER Reporting is so important because it helps with many factors. One of the factors is the return on investments $($ROI$).$ This helps the marketing team to see what return they are actually getting and how they can better distribute their resources. Another reason it is so important is$,$ performance evaluations. Performance evaluations help the team better understand how they are doing and how they can grow. Another is data driven decision making. This way the marketer can ensure they are basing everything on actual data and not hear say. Some ways it is achieved is by creating custom reports for companies that follow and align with what the company wants to achieve. Also, to use the analytic tools that are out there. As in$,$ Adobe analytics, as well as Google analytics, and more.

References

Akhter, S$.,$ Pacheco, B$.(2004).$Strategic Marketing Management. Textbook Media Press.

Ledingham, D$.,$ & Rigby, D$.(2014,$ August $1).$ CRM done right. Harvard Business Review.

Hassan, R$.$ S$.,$ Nawaz, A$.,$ Lashari $,$ M$.$ N$.,$ & Zafar, F$.(2015,$ July $12).$ Effect of customer relationship management on customer satisfaction.