Question: 1. Why is continuity important? Answer is in pg 159 - 161 2. What are the three ways continuity enables competitive advantage? The answer is

1. Why is continuity important? Answer is in pg 159 - 161

2. What are the three ways continuity enables competitive advantage? The answer is in pg 161 (Bottom) - 163

3. Briefly explain the two kinds of change that Porter says are absolutely critical to maintaining competitive advantage. The answer is in pg 173 (Top) - 174

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