$1.$ Why is it important for retailers to use their stores as a means to excite their customers?

$2.$ What is merchandise presentation and how does it impact sales?

$3.$ What is the simple but powerful truism in retailing that store planners can follow to increase the space productivity of a store environment? Does this truism also hold true for e$-$tailers? Why?

$4.$ What is the $25-25-50$ rule regarding endcaps? Why shouldn$$t endcaps be $100-$percent sale items?

$5.$ Discuss the various types of space in a retail store, describing the role of each.

$6.$ Identify the four main types of store layouts, discussing their differences and impact on customers.

$7.$ What is a planogram? Why must the vendor be involved in helping the retailer develop the planogram?

$8.$ Describe the space$-$allocation planning process. How is this process different for updating an existing store versus opening a new store?

$9.$ Discuss the different uses of bulk or capacity futures and feature fixtures.

$10.$ In what ways should new stores be designed differently from older stores so as to reflect the differences in Gen X and Gen Y customers?