Question: 1) Why is it important for the ALSA management team to understand the importance of social media in their work? 2) Do you think the

1) Why is it important for the ALSA management team to understand the importance of social media in their work?

2) Do you think the ALSA can continue to rely on the Ice Bucket Challenge to support the organizations fundraising efforts? Why or why not? 3) Do you think the Ice Bucket Challenge would have had the same success if the management at ALSA initiated the challenge? 4) What can the ALSA learn from this experience to help the organization take advantage of the power of social media in the future?

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