1.      Why is it more affordable to retain customers than looking for new ones?

2.      How would a marketer handle or retain a customer that is price sensitive or the bargain hunter?

3.      How would a marketer handle or retain a customer that is price sensitive or the bargain hunter?

4.      What are your thoughts on how environmental scanning provides information about social, economic, technological, competitive, and regulatory forces?

Answer rating: 100% (QA)

Answer 1 Its more affordable to retain customers than acquire new ones because the cost of marketing and selling to existing customers is typically lo... View the full answer