Question: 1 . Why is it necessary to devise a communication plan for quality and CRM ? Consider these findings of annual Customer Satisfaction Surveys of

1. Why is it necessary to devise a communication plan for quality and CRM?
Consider these findings of annual Customer Satisfaction Surveys of the RAF:
Key communication problems experienced by the claimants regarding the service that they had received were nonresponsiveness
to claimants queries across the claims value chain and a high rate of repeat calls (South African
Government, 2023).
2. Draw up an internal communication plan for your department in the RAF.
3. In your plan you should also explain the benefits that this plan will bring to your team, and your clients.
4. Critically evaluate your communication plan against the standards highlighted by Bacal (2013).

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