Question: 1. Why is market research important? 2. Do a search on epic market research research failures. Pick your favorite failure and explain why it failed.

1. Why is market research important?

2. Do a search on epic market research research failures. Pick your favorite failure and explain why it failed.

3. Explain why you might use internal marketing research staff for a project rather than hiring an outside firm.

4. Explain how a Business to Consumer (B2C) company (meaning companies that sell to indivdiuals...like NIKE) might use social medial in their maket research efforts.

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