1. Why is marketing important? There are four elements to this answer. You must explain all four elements. 2. Your friend is writing a "how to" book and asks you for marketing advice. You start by exploring the 4-P's. What questions will you ask. Be specific. 3. What is a marketing strategy? There are four overreaching strategies that we talked about in Chapter 2. Please be specific 4. Your new sales manager who previously worked for the Boston Consulting Group directs each sales rep to toss out the dogs", "exploit the stars", and "milk the cows": Translated this into everyday English. What is the sales manager asking the reps to do? 5. Please distinguish the difference between business ethics and marketing ethics. Please be specific 6. Explain the 4E Framework for digital marketing and identify the social & mobile media tools that are most effective for accomplishing each of the 4E's. 7. Please differentiate between Conscious Marketing and 5. Please distinguish the difference between business ethics and marketing ethics. Please be specific. 6. Explain the 4E Framework for digital marketing and identify the social & mobile media tools that are most effective for accomplishing each of the 4E's. 7. Please differentiate between Conscious Marketing and Corporate Social Responsibility. Please give me an example of each 8. Please identify and explain the four steps in the ethical decision making process. Please distinguish between business ethics and marketing ethics. This is a two part question. Terms: Customer Relationship Management- Mission Statement B2C Marketing Product Excellence SWOT Analysis Segmentation 1. Why is marketing important? There are four elements to this answer. You must explain all four elements. 2. Your friend is writing a "how to" book and asks you for marketing advice. You start by exploring the 4-P's. What questions will you ask. Be specific. 3. What is a marketing strategy? There are four overreaching strategies that we talked about in Chapter 2. Please be specific 4. Your new sales manager who previously worked for the Boston Consulting Group directs each sales rep to toss out the dogs", "exploit the stars", and "milk the cows": Translated this into everyday English. What is the sales manager asking the reps to do? 5. Please distinguish the difference between business ethics and marketing ethics. Please be specific 6. Explain the 4E Framework for digital marketing and identify the social & mobile media tools that are most effective for accomplishing each of the 4E's. 7. Please differentiate between Conscious Marketing and 5. Please distinguish the difference between business ethics and marketing ethics. Please be specific. 6. Explain the 4E Framework for digital marketing and identify the social & mobile media tools that are most effective for accomplishing each of the 4E's. 7. Please differentiate between Conscious Marketing and Corporate Social Responsibility. Please give me an example of each 8. Please identify and explain the four steps in the ethical decision making process. Please distinguish between business ethics and marketing ethics. This is a two part question. Terms: Customer Relationship Management- Mission Statement B2C Marketing Product Excellence SWOT Analysis Segmentation