1. Why is marketing opportunity analysis necessary? What are the determinants of marketing opportunity? 2. What are...

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1. Why is marketing opportunity analysis necessary? What are the determinants of marketing opportunity?

2. What are the components of a SWOT analysis?

3. In relation to resource constraints, how can environmental scanning affect a companys long-term strategic market planning? Consider product costs and benefits affected by the environment.

Related Book For answer-question

Economics

ISBN: 978-0073375694

18th edition

Authors: Campbell R. McConnell, Stanley L. Brue, Sean M. Flynn

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Posted Date: Apr 01, 2024 06:12 AM

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1. Why is marketing opportunity analysis necessary? What are the determinants of marketing opportunity? 2. What are...

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1 Marketing Opportunity Analysis Necessity Marketing opportunity analysis is necessary for companies to identify evaluate and capitalize on potential opportunities in the market It helps organizations ... View the full answer

Economics

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