Question: 1. Why is quality such an important product strategy objective ? What are the dimensions of product quality? How has E commerce affected the need

1. Why is quality such an important product strategy objective ? What are the dimensions of product quality? How has E commerce affected the need for quality product objectives? 2. What does it mean to license a product? What is co-branding? 3. What are intangibles? How do basic marketing concepts apply to the marketing of intangibles? 4. Describe how the internet is used to market services? 5. Explain the role of distribution channels? 6. Explain intensive, selective and exclusive forms of distribution? 7. Define the role of retailing? What is the role of retailing in today's world? 8. What are some possible effects of B2C E commerce on traditional retailing

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