Question: 1. Why is understanding consumer behavior so important for companies? 2. Name some local/international products that have led to post -purchase dissonance on your part.

1. Why is understanding consumer behavior so important for companies?

2. Name some local/international products that have led to post -purchase dissonance on your part. Then categorize them as high- or low-involvement products. (Atleast 3)

3. Identify how McDonalds targets both users (primarily children) and buyers (parents, grandparents, etc.). Provide specific examples of strategies used by the fast-food marketer to target both groups. Make it a point to incorporate Happy Meals into your discussion.

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