Question: 1 . Why is Wright choosing to use Google Trends data? What insights can this data set provide to help her manage her team? 2

1. Why is Wright choosing to use Google Trends data? What insights can this data set provide to help her manage her team?
2. Which months have the highest search volumes for each of the three key products: white wine, whiskey, and craft beer?
3. Which modeling technique/s is/are most appropriate for the datasets?
4. Forecast search volumes for each data set for 2016.
5. What do you forecast search volumes imply for Wright and hear team in 2016? What can she do to plan for the upcoming year, based on the findings from your recommended model/s? Should she use Google trends in the future to optimize her teams workload?

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