1. Why luxury brands tend to have standardized product & global strategy (central for global, 1 size fits all?) 

2. Why catering companies tend to adapt to local demands & have localization or multi-domestic strategy?

3. Why snack companies (e.g., potato chips, sweets) may adapt transnational strategy by mixing standardized product & localized product? 

4. Why small firms often compromised with internationalization by exporting their products to nearby markets?