Question: 1 Why should an organization develop a marketing strategy? What is the difference between strategic market planning and the marketing plan? 2 Identify the major

1 Why should an organization develop a marketing strategy? What is the difference between strategic market planning and the marketing plan?

2 Identify the major components of strategic market planning and explain how they are interrelated.

3 In what ways do marketing environment forces affect strategic market planning? Give some specific examples.

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1 Importance of Developing a Marketing Strategy Purpose An organization should develop a marketing strategy to guide its marketing efforts align them with overall business goals and achieve sustainabl... View full answer

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