1 Why should an organization develop a marketing strategy? What is the difference between strategic market planning and the marketing plan?

2 Identify the major components of strategic market planning and explain how they are interrelated.

3 In what ways do marketing environment forces affect strategic market planning? Give some specific examples.

Answer rating: 100% (QA)

1 Importance of Developing a Marketing Strategy Purpose An organization should develop a marketing strategy to guide its marketing efforts align them with overall business goals and achieve sustainabl... View the full answer