Question: 1. Willingness-to-Pay a. is the same for everyone. b. often varies by consumers. 2.Which of the following factor increases WTP? a. The cost to switch

1. Willingness-to-Pay a. is the same for everyone. b. often varies by consumers.

2.Which of the following factor increases WTP? a. The cost to switch to an alternative product is low b. The cost to switch to an alternative product is high

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