Question: 1. With a practical example explain a challenge of business to business segmentation 2. Warner Lambert is a company that distributes candy and pharmaceuticals. The

1. With a practical example explain a challenge of business to business segmentation

2. Warner Lambert is a company that distributes candy and pharmaceuticals. The best way to segment the market will be ______________________

3. In which phase of the product lifecycle it is better to withdraw from the market? Why?

4. Lately Pfizer has created a vaccine for COVID-10. In which part of the Boston Consulting Group Growth/Share Matrix would this vaccine be? Why?

5. Of the given characteristics required to be innovative firm, add one OF YOUR OWN and explain.

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