1. "Within Excel, ______________ assign bundled formatting packages to a cell. (Hint: In the lecture, I referenced the movie Ready Player One.)"

2. " In the example given in class of the mountain bike company competing in a highly competitive environment like a western town in the state of Colorado during the summer where mountain biking is a large competitive industry, services like a well-trained sales staff, high end bikes, and convenience services that make the rental process easy is an example of a _____________ strategy. "

3. Lane Kiffin had the number one recruiting class in the transfer portal to recruit the best transfer athletes in the nation to Ole Miss to offer their services to the football program. Highly recruited athletes can provide a higher chance of winning to universities thus providing them value. This value is fought over by coaches in hopes they get the player. This value the player possesses is best described within the market forces metric as discussed in the Chapter 2 Strategy text as the ________.