$1.$ Work through the five$-$step process to analyze the existing social system of Brooks to the best of your abilities.

A$.$ Social identity $$ What is your organizational voice?

B$.$ Community activation $$ Who are you talking to$?$

C$.$ Content strategy $$ What are you saying?

D$.$ Social campaigns $$ What are you selling?

E$.$ Social intelligence $$ How are you interacting on the web?

$2.$ How do you plan to engage non$-$runners using social media strategy?

$3.$ What platforms will you focus on$?$

$4.$ How will you create return on investment?