$1.$ Working in groups, write a report that includes the following:

a$.$ A summary of the marketing direction $($as approved by the instructor in the Marketing Analysis assignment$).$

b$.$ Identify any corporate objectives $($mission$,$ financial, etc.$)$ that might exist for your business that would influence your marketing objectives and strategies.

c$.$ Develop the marketing objectives you plan to achieve in your marketing plan.

Note: The timeline for your marketing plan is one year. The objectives for your annual plan should be SMART $($Specific$,$ Measurable, Attainable, Relevant, Timely$).$

d$.$ Identify some effective strategies for achieving these objectives. Discuss why you didn$$t choose the other strategies you looked at$.$

e$.$ Further narrow down your target market by creating $1$ or $2$ personas to use for building the marketing programs.

f$.$ Identify your brand pillars OR develop the brand promise. What is your value proposition or unique selling proposition? Use templates from class to build and connect with your mission statement.