1- Write a half page summary on Conjoint analysis in your own words. You can focus a little more on the select choice rule

2. Fill in the gaps in the following sentences

• Levels should have ______Clear__________ meaning

• Also, needs to beware of ______ Range of levels _____

• Share of utility rule: Under this choice rule, the consumer selects each product with a probability that is proportional to ________________ compared to ____________________ derived from all the products in the choice set.