Question: 1 . Write detailed note, giving examples advantages and disadvantages of the following a . Customer satisfaction studies b . Distribution channel audits c .

1.Write detailed note, giving examples advantages and disadvantages of the following
a. Customer satisfaction studies
b. Distribution channel audits
c. Price elasticity testing
d. segmentation research
e. Consumer decision process
f. Positioning research
g. Brand name testing
h. Brand equity research
i. Advertising and promotion research
j. Internet strategic intelligence
k. Markerting effectiveness and analytics

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