1. Write short answers to the following questions. i) List Four advertising visual techniques and explain...

 

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1. Write short answers to the following questions. i) List Four advertising visual techniques and explain what you understand by them? (5+5) ii) How do brand communicators use research? Support your answer with an example. (5) iii) What are 3 Ps of Innovation? Support with an example. (5) 2. Write detailed answers. Support your answers with examples. i) What influences consumer decisions? Describe the cultural, social, psychological and behavioural influences on consumer responses to marketing communication? Explain with examples. (10) ii) Miriam purchased a new car last month, but she continues to look at advertising for cars and notes how many other cars like hers are on the road. When a news article came out indicating problems with the transmission noted by owners of her make of car, Miriam took that to mean that all types of cars in that class can have those problems, not just hers. She even sought out a Consumer Reports article that pointed out that the car she purchased was rated highly on reliability. What is Miriam experiencing? (10) 1. Write short answers to the following questions. i) List Four advertising visual techniques and explain what you understand by them? (5+5) ii) How do brand communicators use research? Support your answer with an example. (5) iii) What are 3 Ps of Innovation? Support with an example. (5) 2. Write detailed answers. Support your answers with examples. i) What influences consumer decisions? Describe the cultural, social, psychological and behavioural influences on consumer responses to marketing communication? Explain with examples. (10) ii) Miriam purchased a new car last month, but she continues to look at advertising for cars and notes how many other cars like hers are on the road. When a news article came out indicating problems with the transmission noted by owners of her make of car, Miriam took that to mean that all types of cars in that class can have those problems, not just hers. She even sought out a Consumer Reports article that pointed out that the car she purchased was rated highly on reliability. What is Miriam experiencing? (10)