Question: 1 . You work for the SEC ( Southeastern Conference ) in marketing and branding. As members, local teams license their logos and mascots to

1. You work for the SEC (Southeastern Conference) in marketing and branding. As members,
local teams license their logos and mascots to the conference. To increase interest in an
upcoming season, you create a shirt that has utilizes the opposing SEC teams logos. For
example, as part of the shirt, you utilize the University of Tennessee Smokey, the University of
Florida Gator, and the University of Georgia Bulldog. You have committed:
A. Direct Infringement
B. Contributory Infringement
C. Vicarious Infringement
D. No Infringement; Fair Use
2. You work for a sporting team in marketing and branding. You allow vendors to set up
outside in your arena lobby to sell items promoting the game. One vendors merchandise
includes the University of Tennessee Smokey carrying another teams licensed mascot (maybe
a Florida gator) in his mouth. Even if you dont receive any commercial benefit from the sale of
this merchandise, because you had control over vendors access to the customer base, you
have committed:
A. Direct Infringement
B. Contributory Infringement
C. Vicarious Infringement
D. No Infringement; Fair Use
3. You work for a sporting team in marketing and branding. To increase interest in an
upcoming season, you create a shirt that has utilizes your logo and an opposing teams logo.
For example, you print the University of Tennessee Smokey carrying another teams licensed
mascot (maybe a Florida gator) in his mouth. You have committed:
A. Direct Infringement
B. Contributory Infringement
C. Vicarious Infringement
D. No Infringement; Fair Use
4. You work for a sporting team in marketing and branding. To increase interest in an
upcoming season, you ask a vendor to create a shirt that has utilizes your logo and an opposing
teams logo. For example, the vendor prints the University of Tennessee Smokey carrying
another teams licensed mascot (maybe a Florida gator) in his mouth. Even if you dont sell
the shirts and instead give them away as promotional free materials, because you paid
someone to create them, you have committed:
A. Direct Infringement
B. Contributory Infringement
C. Vicarious Infringement
D. No Infringement; Fair Use

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