Question: 10. (10 points) Cheng Corp. collected the following data for three customers. HS AD BW Gross sales $50,000 $65,000 $80,000 Sales discountsa 2% 3% 4%

10. (10 points) Cheng Corp. collected the following data for three customers.

HS AD BW
Gross sales $50,000 $65,000 $80,000
Sales discountsa 2% 3% 4%
Number of orders 100 312 125
Number of deliveries 10 80 50
Expedited orders 0 2 5
Sales visits 1 12 4

aSales discounts are applied to customer Gross Sales Cheng Corp. gathered the following data pertaining to activities:

Activity Cost Driver and Rate
Order processing $ 75 per order
Delivery $ 300 per delivery
Expedited orders $ 500 per order
Sales visits $ 800 per visit

a. Calculate the Operating Income for each customer above. b. Based on this analysis, which customer is most important to Chengs long-term profitability? Explain why you believe this customer to be most important.

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