Question: 10. (10 points) Cheng Corp. collected the following data for three customers. HS AD BW Gross sales $50,000 $65,000 $80,000 Sales discountsa 2% 3% 4%
10. (10 points) Cheng Corp. collected the following data for three customers.
| HS | AD | BW | |
| Gross sales | $50,000 | $65,000 | $80,000 |
| Sales discountsa | 2% | 3% | 4% |
| Number of orders | 100 | 312 | 125 |
| Number of deliveries | 10 | 80 | 50 |
| Expedited orders | 0 | 2 | 5 |
| Sales visits | 1 | 12 | 4 |
aSales discounts are applied to customer Gross Sales Cheng Corp. gathered the following data pertaining to activities:
| Activity | Cost Driver and Rate |
| Order processing | $ 75 per order |
| Delivery | $ 300 per delivery |
| Expedited orders | $ 500 per order |
| Sales visits | $ 800 per visit |
a. Calculate the Operating Income for each customer above. b. Based on this analysis, which customer is most important to Chengs long-term profitability? Explain why you believe this customer to be most important.
Step by Step Solution
There are 3 Steps involved in it
1 Expert Approved Answer
Step: 1 Unlock
Question Has Been Solved by an Expert!
Get step-by-step solutions from verified subject matter experts
Step: 2 Unlock
Step: 3 Unlock
