10. According to the text, what is the major difference between publicity and advertising?

A. Publicity identifies the source, thus the term good publicity

B. The practitioner controls advertising but not publicity

C. Publicity targets multiple publics while advertising targets only consumers

D. Advertising supports marketing while publicity supports public relations

E. The effects of advertising are easier to determine

11. The method that provides the practitioner with the greatest control of content and placement in media is:

A. Advertising

B. Lobbying

C. Issues management

D. Marketing

E. Development

12. When is it appropriate for practitioners to use an advertorial?

A When they are not satisfied with what is being said in the media

B. When they feel that their publics do not understand an issue

C. When they want to add their voices to a cause

D. When they want control over message content, placement and timing

E. All of the above